Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Taia Rashid and Daphne Carter.

🎯 Purpose of the Interview

To highlight the entrepreneurial journey of Taia Rashid and Daphne Carter, co-founders of Cassie Beverage, a premium vodka-based drink brand. The interview explores their inspiration, challenges as Black women in a male-dominated liquor industry, and their commitment to quality and authenticity.

🧠 Key Takeaways 1. Founders’ Background & Bond

• Taia and Daphne met as dance moms in Houston, Texas.
• Their friendship grew through shared experiences at dance competitions.
• Their cocktail-making hobby evolved into a business idea.

2. Cassie Beverage Origins

• Inspired by family traditions involving alcohol (moonshine and wine coolers).
• The brand name “Cassie” is a blend of their last names.
• Their products include Daphne Limoncello and Daphne Berrycello.

3. Business Launch & Support

• The idea was sparked during a trip to the Amalfi Coast.
• Their husbands, both entrepreneurs, helped launch the business and provided initial capital.
• They entered a white male-dominated industry with determination and humility, seeking mentorship and doing extensive research.

4. Commitment to Quality

• Their drinks use natural ingredients like fresh lemon juice and cane sugar.
• They resisted pressure to use cheaper alternatives like concentrates or preservatives.
• Their goal: create a premium product they’re proud to consume themselves.

5. Challenges in the Liquor Industry

• High startup costs and tight margins.
• Strategic decisions around packaging, pricing, and market positioning.
• Balancing premium quality with affordability for consumers.

6. Academic & Professional Backgrounds

• Daphne: Advanced degrees in chemistry and mathematics; former charter school executive and state superintendent.
• Taia: Degree in chemical engineering; worked for Frito-Lay and later became a stay-at-home mom.

7. Empowerment & Representation

• They emphasized the importance of supporting women, especially in non-traditional roles like bartending and mixology.
• Encouraged others to pivot careers and pursue passions regardless of societal expectations.
• Advocated for creating space at the table when none is offered.

8. Community Impact

• A caller shared how the interview inspired her to support her daughter’s bartending career.
• The founders responded with encouragement and emphasized redefining success beyond traditional roles.

💬 Notable Quotes

• “We found the perfect cocktail—the cure was liquor. A cup of joy.”
• “We wanted something of quality that we could stand proud of.”
• “If there’s no room at the table, bring a folding chair.”
• “Your degrees give you soft skills—you can pivot and do whatever you want.”
• “We’re winning because we’re doing something we love, even with the struggles.”

#SHMS #STRAW #BEST

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Taia Rashid and Daphne Carter.

🎯 Purpose of the Interview

To highlight the entrepreneurial journey of Taia Rashid and Daphne Carter, co-founders of Cassie Beverage, a premium vodka-based drink brand. The interview explores their inspiration, challenges as Black women in a male-dominated liquor industry, and their commitment to quality and authenticity.

🧠 Key Takeaways 1. Founders’ Background & Bond

• Taia and Daphne met as dance moms in Houston, Texas.
• Their friendship grew through shared experiences at dance competitions.
• Their cocktail-making hobby evolved into a business idea.

2. Cassie Beverage Origins

• Inspired by family traditions involving alcohol (moonshine and wine coolers).
• The brand name “Cassie” is a blend of their last names.
• Their products include Daphne Limoncello and Daphne Berrycello.

3. Business Launch & Support

• The idea was sparked during a trip to the Amalfi Coast.
• Their husbands, both entrepreneurs, helped launch the business and provided initial capital.
• They entered a white male-dominated industry with determination and humility, seeking mentorship and doing extensive research.

4. Commitment to Quality

• Their drinks use natural ingredients like fresh lemon juice and cane sugar.
• They resisted pressure to use cheaper alternatives like concentrates or preservatives.
• Their goal: create a premium product they’re proud to consume themselves.

5. Challenges in the Liquor Industry

• High startup costs and tight margins.
• Strategic decisions around packaging, pricing, and market positioning.
• Balancing premium quality with affordability for consumers.

6. Academic & Professional Backgrounds

• Daphne: Advanced degrees in chemistry and mathematics; former charter school executive and state superintendent.
• Taia: Degree in chemical engineering; worked for Frito-Lay and later became a stay-at-home mom.

7. Empowerment & Representation

• They emphasized the importance of supporting women, especially in non-traditional roles like bartending and mixology.
• Encouraged others to pivot careers and pursue passions regardless of societal expectations.
• Advocated for creating space at the table when none is offered.

8. Community Impact

• A caller shared how the interview inspired her to support her daughter’s bartending career.
• The founders responded with encouragement and emphasized redefining success beyond traditional roles.

💬 Notable Quotes

• “We found the perfect cocktail—the cure was liquor. A cup of joy.”
• “We wanted something of quality that we could stand proud of.”
• “If there’s no room at the table, bring a folding chair.”
• “Your degrees give you soft skills—you can pivot and do whatever you want.”
• “We’re winning because we’re doing something we love, even with the struggles.”

#SHMS #STRAW #BEST

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Taia Rashid and Daphne Carter.

🎯 Purpose of the Interview

To highlight the entrepreneurial journey of Taia Rashid and Daphne Carter, co-founders of Cassie Beverage, a premium vodka-based drink brand. The interview explores their inspiration, challenges as Black women in a male-dominated liquor industry, and their commitment to quality and authenticity.

🧠 Key Takeaways 1. Founders’ Background & Bond

• Taia and Daphne met as dance moms in Houston, Texas.
• Their friendship grew through shared experiences at dance competitions.
• Their cocktail-making hobby evolved into a business idea.

2. Cassie Beverage Origins

• Inspired by family traditions involving alcohol (moonshine and wine coolers).
• The brand name “Cassie” is a blend of their last names.
• Their products include Daphne Limoncello and Daphne Berrycello.

3. Business Launch & Support

• The idea was sparked during a trip to the Amalfi Coast.
• Their husbands, both entrepreneurs, helped launch the business and provided initial capital.
• They entered a white male-dominated industry with determination and humility, seeking mentorship and doing extensive research.

4. Commitment to Quality

• Their drinks use natural ingredients like fresh lemon juice and cane sugar.
• They resisted pressure to use cheaper alternatives like concentrates or preservatives.
• Their goal: create a premium product they’re proud to consume themselves.

5. Challenges in the Liquor Industry

• High startup costs and tight margins.
• Strategic decisions around packaging, pricing, and market positioning.
• Balancing premium quality with affordability for consumers.

6. Academic & Professional Backgrounds

• Daphne: Advanced degrees in chemistry and mathematics; former charter school executive and state superintendent.
• Taia: Degree in chemical engineering; worked for Frito-Lay and later became a stay-at-home mom.

7. Empowerment & Representation

• They emphasized the importance of supporting women, especially in non-traditional roles like bartending and mixology.
• Encouraged others to pivot careers and pursue passions regardless of societal expectations.
• Advocated for creating space at the table when none is offered.

8. Community Impact

• A caller shared how the interview inspired her to support her daughter’s bartending career.
• The founders responded with encouragement and emphasized redefining success beyond traditional roles.

💬 Notable Quotes

• “We found the perfect cocktail—the cure was liquor. A cup of joy.”
• “We wanted something of quality that we could stand proud of.”
• “If there’s no room at the table, bring a folding chair.”
• “Your degrees give you soft skills—you can pivot and do whatever you want.”
• “We’re winning because we’re doing something we love, even with the struggles.”

#SHMS #STRAW #BEST

See omnystudio.com/listener for privacy information.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Crystal Victoria.

🎯 Purpose of the Interview

The interview aims to:

• Showcase Crystal Victoria’s work in youth entrepreneurship through her nonprofit Target Evolution, Inc.
• Promote the Teen Biz Box, a hands-on business starter kit for kids.
• Inspire parents, educators, and community leaders to support alternative career paths for youth.
• Share Crystal’s personal journey from juvenile detention to becoming an author and entrepreneur.

🔑 Key Takeaways 1. Empowering Youth Through Entrepreneurship

• Target Evolution trains youth ages 8 to 18 to earn money and gain real-world experience.
• Programs include retail and culinary entrepreneurship, with plans to expand nationally starting in Dallas and Houston.

2. Teen Biz Box: A Practical Solution

• A $100 kit that includes everything a child needs to start a small business.
• Three product options: Friendship Bracelets, Craft Notebooks, and Ceramic Coasters.
• Kids can earn up to \$150–\$200 per box by selling customized products.

3. Alternative Pathways Matter

• Not all kids are tech-focused or college-bound.
• Entrepreneurship teaches soft skills like communication, customer service, and resilience.
• Victoria emphasizes the importance of in-person interaction over purely digital business models.

4. Personal Story of Redemption

• Crystal shares her background of being in and out of juvenile detention.
• Entrepreneurship gave her purpose and a way out of street life.
• Her journey is a testament to the power of second chances and vision-driven leadership.

5. Preparing for the Future of Work

• With AI and automation changing job markets, reskilling and adaptability are key.
• Entrepreneurship offers a mindset shift that prepares youth for career transitions every 3–5 years.

🗣️ Notable Quotes

• On youth entrepreneurship:
  “An app will never replace food and eating. We need programs for culinary and hospitality entrepreneurs.”

• On her personal journey:
  “I didn’t have a Teen Biz Box. I had trouble. But I prayed to God: ‘Give me something to do with this story.’”

• On accessibility:
  “Some kids don’t have bootstraps to pull themselves up. Let’s slide down the ladder and help them climb.”

• On the Teen Biz Box:
  “Before you spend $1,000 on your kid’s business idea, give them a box. If they sell everything, maybe they’re serious.”

• On preparing for the future:
  “Long gone are the days of one career for life. Learning, unlearning, and reskilling is the new normal.”

📦 Teen Biz Box Highlights

• Contents: Product inventory, art supplies, business cards, signage, and educational materials
• Website: TeenBizBox.com
• Target Age: 8–18
• Goal: Teach entrepreneurship, communication, and self-reliance

#SHMS #STRAW #BEST

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Crystal Victoria.

🎯 Purpose of the Interview

The interview aims to:

• Showcase Crystal Victoria’s work in youth entrepreneurship through her nonprofit Target Evolution, Inc.
• Promote the Teen Biz Box, a hands-on business starter kit for kids.
• Inspire parents, educators, and community leaders to support alternative career paths for youth.
• Share Crystal’s personal journey from juvenile detention to becoming an author and entrepreneur.

🔑 Key Takeaways 1. Empowering Youth Through Entrepreneurship

• Target Evolution trains youth ages 8 to 18 to earn money and gain real-world experience.
• Programs include retail and culinary entrepreneurship, with plans to expand nationally starting in Dallas and Houston.

2. Teen Biz Box: A Practical Solution

• A $100 kit that includes everything a child needs to start a small business.
• Three product options: Friendship Bracelets, Craft Notebooks, and Ceramic Coasters.
• Kids can earn up to \$150–\$200 per box by selling customized products.

3. Alternative Pathways Matter

• Not all kids are tech-focused or college-bound.
• Entrepreneurship teaches soft skills like communication, customer service, and resilience.
• Victoria emphasizes the importance of in-person interaction over purely digital business models.

4. Personal Story of Redemption

• Crystal shares her background of being in and out of juvenile detention.
• Entrepreneurship gave her purpose and a way out of street life.
• Her journey is a testament to the power of second chances and vision-driven leadership.

5. Preparing for the Future of Work

• With AI and automation changing job markets, reskilling and adaptability are key.
• Entrepreneurship offers a mindset shift that prepares youth for career transitions every 3–5 years.

🗣️ Notable Quotes

• On youth entrepreneurship:
  “An app will never replace food and eating. We need programs for culinary and hospitality entrepreneurs.”

• On her personal journey:
  “I didn’t have a Teen Biz Box. I had trouble. But I prayed to God: ‘Give me something to do with this story.’”

• On accessibility:
  “Some kids don’t have bootstraps to pull themselves up. Let’s slide down the ladder and help them climb.”

• On the Teen Biz Box:
  “Before you spend $1,000 on your kid’s business idea, give them a box. If they sell everything, maybe they’re serious.”

• On preparing for the future:
  “Long gone are the days of one career for life. Learning, unlearning, and reskilling is the new normal.”

📦 Teen Biz Box Highlights

• Contents: Product inventory, art supplies, business cards, signage, and educational materials
• Website: TeenBizBox.com
• Target Age: 8–18
• Goal: Teach entrepreneurship, communication, and self-reliance

#SHMS #STRAW #BEST

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Crystal Victoria.

🎯 Purpose of the Interview

The interview aims to:

• Showcase Crystal Victoria’s work in youth entrepreneurship through her nonprofit Target Evolution, Inc.
• Promote the Teen Biz Box, a hands-on business starter kit for kids.
• Inspire parents, educators, and community leaders to support alternative career paths for youth.
• Share Crystal’s personal journey from juvenile detention to becoming an author and entrepreneur.

🔑 Key Takeaways 1. Empowering Youth Through Entrepreneurship

• Target Evolution trains youth ages 8 to 18 to earn money and gain real-world experience.
• Programs include retail and culinary entrepreneurship, with plans to expand nationally starting in Dallas and Houston.

2. Teen Biz Box: A Practical Solution

• A $100 kit that includes everything a child needs to start a small business.
• Three product options: Friendship Bracelets, Craft Notebooks, and Ceramic Coasters.
• Kids can earn up to \$150–\$200 per box by selling customized products.

3. Alternative Pathways Matter

• Not all kids are tech-focused or college-bound.
• Entrepreneurship teaches soft skills like communication, customer service, and resilience.
• Victoria emphasizes the importance of in-person interaction over purely digital business models.

4. Personal Story of Redemption

• Crystal shares her background of being in and out of juvenile detention.
• Entrepreneurship gave her purpose and a way out of street life.
• Her journey is a testament to the power of second chances and vision-driven leadership.

5. Preparing for the Future of Work

• With AI and automation changing job markets, reskilling and adaptability are key.
• Entrepreneurship offers a mindset shift that prepares youth for career transitions every 3–5 years.

🗣️ Notable Quotes

• On youth entrepreneurship:
  “An app will never replace food and eating. We need programs for culinary and hospitality entrepreneurs.”

• On her personal journey:
  “I didn’t have a Teen Biz Box. I had trouble. But I prayed to God: ‘Give me something to do with this story.’”

• On accessibility:
  “Some kids don’t have bootstraps to pull themselves up. Let’s slide down the ladder and help them climb.”

• On the Teen Biz Box:
  “Before you spend $1,000 on your kid’s business idea, give them a box. If they sell everything, maybe they’re serious.”

• On preparing for the future:
  “Long gone are the days of one career for life. Learning, unlearning, and reskilling is the new normal.”

📦 Teen Biz Box Highlights

• Contents: Product inventory, art supplies, business cards, signage, and educational materials
• Website: TeenBizBox.com
• Target Age: 8–18
• Goal: Teach entrepreneurship, communication, and self-reliance

#SHMS #STRAW #BEST

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.