LeBron James had fans buzzing after teasing what he called “the decision of all decisions.” Many assumed it was career-related, possibly a retirement or team switch, similar to his announcement about leaving Miami for Cleveland years ago.
But this time, it had nothing to do with basketball.
LeBron’s big reveal turned out to be a partnership announcement with Hennessy. In a video posted online, he unveiled the new venture with enthusiasm and excitement. Some fans were amused, others disappointed, but most agreed it was classic LeBron marketing.